iPod Usage Marches on as Devices Record Rise in March

iPod/iPhone usage among Manhattan's mobile media consumers captured 42% of the total mobile media consumption during the month of March 2010. The last time this blog reported monthly numbers -- back in October 2009 - "only" 39 percent of Gotham commuters on the city's R, N or W lines (from 60th Street/Third Ave to the 55th St. Station). Other media posting gains from last year included magazines, jumping from 6% to 8% in March; and Blackberries, inching up to 6% of total mobile media consumption from 5%. Surprisingly, dedicated e-readers held steady at just 1% of total mobile media consumption. Almost all e-reader activity was spotted during the evening commute. iPods/iPhones garnered a whopping 48% of all mobile media consumption during the evening rush hour in March. Newspaper reading was especially strong in the morning (natch), with twice as many mobile media consumers reading a paper in the morning compared to the evening.

Here are the overall stats for the month:

iPods/iPhones 42%
Newspapers 23%
Books 20%
Magazines 8%
Blackberries 6%
Dedicated E-Readers 1%

(We've dropped our coverage of videogames. We're seeing too many instances of users playing games on other devices.)