New week. Same story. i-devices continued to captured almost 50% of total mobile media consumption on the R, N and W lines in Manhattan (where I travel). During the afternoon commute, i-usage peaked at a whopping 49%. In the morning, it was "merely" 40%. Newspaper consumption remains big in the morning, ranked second only to i-devices. Magazines posted a paltry 5% of all media consumption in the morning, but the number doubled in the afternoon. I did not see a single e-reader during this week. Everyone must be waiting until the April 3 debut of the iPad.
Here are the total breaks:
iPhone/iPod 44%
Books 18%
Newspaper 17%
Magazines 10%
Blackberry 6%
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