This week marked the biggest jump in e-reader usage I have seen on my subway commute. Altogether, 4% of the week's entire mobile media consumption I witnessed involved e-readers. (No, I did not note if they were Kindles or Nooks or the Sony Reader.) But all of it took place in the afternoon....although I would definitely hesitate about drawing any conclusions about that. I guess it's worth noting at this point that when I mention books, I mean the paper kind.
So here's how the total breaks stand for the week:
iPhone/iPods 39%
Newspaper 23%
Books 18%
Magazines 9%
Blackberry 7%
E-Reader 4%
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