Here Comes the E-Reader (Week of March 15, 2010)

This week marked the biggest jump in e-reader usage I have seen on my subway commute. Altogether, 4% of the week's entire mobile media consumption I witnessed involved e-readers. (No, I did not note if they were Kindles or Nooks or the Sony Reader.) But all of it took place in the afternoon....although I would definitely hesitate about drawing any conclusions about that. I guess it's worth noting at this point that when I mention books, I mean the paper kind.

So here's how the total breaks stand for the week:

iPhone/iPods 39%
Newspaper 23%
Books 18%
Magazines 9%
Blackberry 7%
E-Reader 4%

Post for Week of March 8, 2010

New week. Same story. i-devices continued to captured almost 50% of total mobile media consumption on the R, N and W lines in Manhattan (where I travel). During the afternoon commute, i-usage peaked at a whopping 49%. In the morning, it was "merely" 40%. Newspaper consumption remains big in the morning, ranked second only to i-devices. Magazines posted a paltry 5% of all media consumption in the morning, but the number doubled in the afternoon. I did not see a single e-reader during this week. Everyone must be waiting until the April 3 debut of the iPad.

Here are the total breaks:

iPhone/iPod 44%
Books 18%
Newspaper 17%
Magazines 10%
Blackberry 6%