It's been many months since I've posted an entry in this blog and the world has shifted somewhat. Apple announced the iPad (will people take it on a subway? is it too delicate?) E-reading has become the talk of the media industry. But here in mobile media consumption land, things are pretty much the same. No significant shifts in mobile media consumption in the N and R subway routes from Queens to Manhattan. So here are some of the trends from the first week of March. By the way, I've dropped the video game category. I've seen a lot of video game playing....but it's mainly on smartphones. I think the dedicated portable video game player will become obsolete as game playing migrates to more multi-functional devices. The big surprise was that I thought dedicated e-reader usage (like a Kindle, Nook, etc.) would be higher reflecting the surge in e-reader purchases over the Christmas holidays. Didn't happen, at least in the first week of March. Newspaper consumption netted 30% of mobile consumption in the morning. Blackberry usage hovers at about 5-7% in both the morning and afternoon commutes, but that's probably because you can't get a signal at this portion of the N and R lines. Here are the overall breaks for the week in morning and afternoon mobile media consumption:
iPod/iPhone 45%
Book 23%
Newspaper 23%
Blackberry 6%
Magazine 4%
E-Reader 1%
Sunday, March 21, 2010
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