No surpise here but iPods continue to rule among Manhattan commuters. Nearly half of all Gotham commuters (45% to be exact) consuming media were spotted using their iPods (or iPhones). This was down slightly from 48% last week, but it still is a hefty bit of mobile media consumption. Books reading rose to 25% of mobile consumption, up from last week's still-healthy 19%. Newspapers are holding relatively steady at 17% of mobile media consumption, powered largely by the free giveaways (look for a special report soon on mobile newspaper consumption).
Here are the breaks for the week:
iPods 45%
Books 25%
Newspapers 17%
Magazines 6%
Blackberry 5%
Videogames 3%
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