iPod Usage Surges Among Mobile Media Consumers in Oct.

For the month of October, 2009, iPod usage among mobile media consumers in Manhattan continued to rise. 39% of Gotham commuters on Manhattan's R, N or W lines (the line I take to/fr work) were spotted using their iPods or iPhones during their underground trek. That was up 2% from September. Newspaper consumption had the steepest fall-off of 3%. Magazines also posted a strong 2% uptick of 2%, rising from 4% in September to 6% in October. Books remain steady and strong, generating 22% of mobile media consumption for the months of both September and October.

iPod usage in the morning captured 34% of all mobile media consumption. In the afternoon it spiked to 45%. Only 3% of Manhattan mobile media consumers were spotted using their Blackberries in the morning. But it the afternoon, usage almost tripled to 8% of all mobile media consumption for the month of October.

Here are the stats for the month:

iPods/iPhones 39%
Newspapers 25%
Books 22%
Magazines 6%
Blackberries 5%
Videogames 2%
E-Readers 1%