The trend is clear. Or should I shay, "The i-Trend is clear." iPod usage looks the the preferred choice of mobile media consumption for New York City subway riders in 2009. Unless a $99 e-reader comes along with color screen, iPod usage looks very strong among Manhattan's mobile commuters. For the week of Oct. 2, 2009, iPod consumption garnered 35% of all mobile media consumption followed (closely) by newspaper reading. Book reading remains strong at 21%. These are the big three of subway mobile consumers.
Newspaper usage in the morning soared this week to 44%, outstripping even iPod usage. I spotted one e-reader this week. I continue to see a lot of video game usage, but it's almost exclusively on iPods.
One more important development. I bought an i-Phone Oct. 3. But I'm too busy taking notes to consume media during my commute.
Here's the breakdown for the week:
iPods 35%
Newspapers 30%
Books 21%
Magazines 7%
Blackberries 6%
Videogames 1%
e-Readers 1%
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