Once again, New York City subway commuters preferred iPods and iPhones as their mobile medium of choice. iP usage garnered almost 40% of all mobile media consumption, the most I've seen since I've been tracking. Magazine reading more than doubled from the previous week, snaring 13% of all mobile media consumption (up from 6% the week before). Newspaper reading continues to be three times as strong in the morning (30% of mobile media consumption vs a mere 9% in the afternoon). And books remain fairly constant in the morning/afternoon commutes with about a quarter of all mobile media consumption.
It's also worth noting that I spotted another e-reader on the afternoon commute of September 27. While it is statistically insignificant, it's definitely worth noting.
Here's the full-day story for the week of September 28.
iPod/MP-3 39%
Newspaper 21%
Books 25%
Magazine 13%
Blackberry 2%
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment