The results are in for the first monthly tabulation of mobile media consumption in New York. iPod usage by Manhattan's mobile media consumers riding the R and N trains to and from Queens posted a strong 37% of all mobile media consumption. In the warm weather, it's relatively easy to spot an iPod-toting user but when people are bundled in scarfs and down jackets with bulky hoods it will be a challenge. Newspaper reading was also strong, although it must be said that most of the newspaper readers I spotted were scanning the free dailies. Almost a quarter of all mobile media users had their heads buried in books, which makes them the world's smartest commuters or the most stupid for not paying for attention to the dangers of subterranean NY. Below are the detailed results:
iPods 37%
Newspapers 28%
Books 22%
Blackberries 6%
Magazines 4%
Videogames 2%
e-Readers 1%
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