iPods continued to rank as medium of choice among New York City subway commuters. 33% of mobile media consumers of Gotham subway riders on the R or N lines were spotted using iPods (or iPhones). Newspapers ranked #2 (again) with 27% of mobile media consumption. Books posted a strong week, coming in with 26% of all mobile media consumption (up from 22% in the month of September).
Newspapers dominated the morning with 35% of mobile media consumption. Those freebies are too hard to resist for commuters. But the afternoon belongs to the iJunkies with 38% of mobile consumers tethered to their devices.
Not one e-reader was spotted this week. There were many instances of video game usage, but it was predominantly on iPhones and iPods.
Here's the overall breakdown for the week:
iPods 33%
Newspapers 27%
Books 26%
Blackberries 7%
Magazines 6%
Videogames 1%
e-Readers 0%
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