iPhones Post Strong Gains in Mobile Usage for Week of Oct. 19

With its strongest showing since the week of Sept. 7, iPod usage among New York City mobile commuters garnered a whopping 48% of all mobile media consumption in the subway. That was second only to the iPod usage during the week of Sept. 7. Newspaper reading among mobile media consumers dropped to 19% for the week of Oct. 19, down from 27% the week before. Books are holding steady with roughly one in five mobile media consumers on the R, N or W trains preferring the the long form media to relieve the drudgery of the underground slog. On the afternoon trains, not surprisingly, newspaper reading sinks while iPod usage rises.

Here's the weekly scorecard:

iPods 48%
Newspapers 19%
Books 19%
Magazines 7%
Blackberries 7%
Videogames 1%