This was the first week I spotted a subway rider reading on a Kindle. Mark the date: September 16, 2009. I also spotted my first Kindle reader on the beach yesterday (Jones Beach, NY). The wave is forming.
Mobile media consumption for the week showed a sharp increase in magazine reading. but iPod usage remained the leading form of mobile consumption, coming in at nearly a third of all mobile media consumption activities. Newspaper consumption in the morning is high and overall a fifth of NY's mobile media consumers read newspapers during the past week. It tails off in the afternoon.
Media Consumption for Week of Sept. 14, 2009
iPod/MP-3 30%
Books 24%
Newspaper 21%
Magazine 15%
Blackberry 7%
Video Game 1%
e-reader 1%
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