Mobile Media Consumption Results for the Week of Sept. 21

iPod usage continued to rule. More than third of Gotham mobile media consumption users were spotted tethered to their Apple electronic candy. It tracked strong than the previous week. Newspaper reading among mobile media consumers also remained strong with well over a quarter of media consumers spotted leafing through their dailies. Newspaper consumption (naturally) soared in the morning with 37% of all mobile media consumers toting a newspaper. It dropped to 17% in the PM commute. Books continue to trend well with about a fifth of all mobile media consumers spending time with their books. It's work noting another e-reader was spotted. In the afternoon, iPod usage skyrockets; it was at 49% of all mobile media consumption.

Here at the full day totals:

iPod/MP-3 39%
Newspaper 28%
Books 19%
Magazine 6%
Blackberry 5%
Video Games 1%