Mobile Media Consumption Report for Week of Sept. 7, 2009

iPod usage posted a strong 41% of all mobile media consumption observed on the Manhattan R train for the week of Sept. 7, 2009. Newspaper usage ranked as the second most consumed media among Gotham straphangers with 25% of all mobile media consumption followed by books which registered 20% of share. Magazine gained over the previous week (from 4% to 7%). Blackberry usage remained low at a surprising 5%.