Newspapers led all sectors for week one of the Mobile Media Consumption Report. 37% of Manhattan subway travelers were spotted reading newspapers. iPod usage accounted for 23% of mobile media consumption, followed by books reading (18%), Blackberry usage (12%) and magazine reading (4%). The biggest surprise to me: video game playing. It captured 5% of all mobile media consumption.
In the morning commute, newspaper consumption rose to 37% and iPod usage surged to 26%. Newspaper consumption dropped to 32% in the afternoon commute but books and videogames all posted gains.
The premiere of this blog on mobile media consumption on public transit (well...one NY subway line for now) coincides with the publication in The New York Times on September 6 of Alexis Mainland's fine article about what New Yorkers read on the subway. (It's very print focused....not that there's anything wrong with that!)
Media Consumption week of Aug. 31
Newspaper 31%
Magazines 4%
Books 19%
iPod/iPhone/MP3 Players 24%
Blackberry 8%
Videogames 4%
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