Mobile Media Consumption Results for the Week of Sept. 21

iPod usage continued to rule. More than third of Gotham mobile media consumption users were spotted tethered to their Apple electronic candy. It tracked strong than the previous week. Newspaper reading among mobile media consumers also remained strong with well over a quarter of media consumers spotted leafing through their dailies. Newspaper consumption (naturally) soared in the morning with 37% of all mobile media consumers toting a newspaper. It dropped to 17% in the PM commute. Books continue to trend well with about a fifth of all mobile media consumers spending time with their books. It's work noting another e-reader was spotted. In the afternoon, iPod usage skyrockets; it was at 49% of all mobile media consumption.

Here at the full day totals:

iPod/MP-3 39%
Newspaper 28%
Books 19%
Magazine 6%
Blackberry 5%
Video Games 1%

Report for Week of Sept. 21 -- First Kindle Spotted

This was the first week I spotted a subway rider reading on a Kindle. Mark the date: September 16, 2009. I also spotted my first Kindle reader on the beach yesterday (Jones Beach, NY). The wave is forming.

Mobile media consumption for the week showed a sharp increase in magazine reading. but iPod usage remained the leading form of mobile consumption, coming in at nearly a third of all mobile media consumption activities. Newspaper consumption in the morning is high and overall a fifth of NY's mobile media consumers read newspapers during the past week. It tails off in the afternoon.



Media Consumption for Week of Sept. 14, 2009
iPod/MP-3 30%
Books 24%
Newspaper 21%
Magazine 15%
Blackberry 7%
Video Game 1%
e-reader 1%

Mobile Media Consumption Report for Week of Sept. 7, 2009

iPod usage posted a strong 41% of all mobile media consumption observed on the Manhattan R train for the week of Sept. 7, 2009. Newspaper usage ranked as the second most consumed media among Gotham straphangers with 25% of all mobile media consumption followed by books which registered 20% of share. Magazine gained over the previous week (from 4% to 7%). Blackberry usage remained low at a surprising 5%.

First Report for the Week of Aug. 31, 2009

Newspapers led all sectors for week one of the Mobile Media Consumption Report. 37% of Manhattan subway travelers were spotted reading newspapers. iPod usage accounted for 23% of mobile media consumption, followed by books reading (18%), Blackberry usage (12%) and magazine reading (4%). The biggest surprise to me: video game playing. It captured 5% of all mobile media consumption.

In the morning commute, newspaper consumption rose to 37% and iPod usage surged to 26%. Newspaper consumption dropped to 32% in the afternoon commute but books and videogames all posted gains.

The premiere of this blog on mobile media consumption on public transit (well...one NY subway line for now) coincides with the publication in The New York Times on September 6 of Alexis Mainland's fine article about what New Yorkers read on the subway. (It's very print focused....not that there's anything wrong with that!)

Media Consumption week of Aug. 31

Newspaper 31%
Magazines 4%
Books 19%
iPod/iPhone/MP3 Players 24%
Blackberry 8%
Videogames 4%